The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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OTC / Over the Counter
Award
Agency
Client
Title
Category
Annual ID
The Usual Sorespects
Agency: VMLY&R / London + Viatris / Hatfield + Havas Media / London
Client: Difflam Category: Out of Home
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Products
The Shadow Jumper
Agency: Publicis One Touch / Hamburg + Jungler
Client: Beiersdorf AG, Germany/ NIVEA Category: Film
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Out of Home
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Innovation & Transformation / Innovation in Health & Wellness
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy Category: Experiential / Immersive / Events
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy Category: Direct Marketing
Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated Campaign
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Digital / Web & Mobile
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Out of Home / Pharma
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex Category: Public Relations
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client: Kleenex Category: Branded Content
One In A Million
Agency: Publicis / Singapore + Offroad Films / Mumbai
Client: P&G Vicks India Category: Branded Content
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear Category: Film / Short Form
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London
Client: J & J Nicorette Category: Film / Long Form
Award:
2023 Pharma Merit Award
Agency:
VMLY&R / London + Viatris / Hatfield + Havas Media / London
Client:
Difflam
Title:
The Usual Sorespects
Category:
Out of Home
Annual ID:
OS23_PH025M
Award:
2023 Health & Wellness Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Annual ID:
OS23_HW046M
Award:
2023 Health & Wellness Merit Award
Agency:
Publicis One Touch / Hamburg + Jungler
Client:
Beiersdorf AG, Germany/ NIVEA
Title:
The Shadow Jumper
Category:
Film
Annual ID:
OS23_HW061M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Out of Home
Annual ID:
OS23_HW075M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_HW087M
Award:
2022 Health & Wellness Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Annual ID:
OS22_HW003G
Award:
2022 Health & Wellness Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW017S
Award:
2022 Health & Wellness Bronze Pencil
Agency:
VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client:
Lifebuoy
Title:
Hackwashing
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW019B
Award:
2022 Health & Wellness Merit Award
Agency:
VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client:
Lifebuoy
Title:
Hackwashing
Category:
Direct Marketing
Annual ID:
OS22_HW043M
Award:
2022 Pharma Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_PH017M
Award:
2022 Health & Wellness Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Public Relations
Annual ID:
OS22_HW063M
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_007G
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Annual ID:
OS_HW21_024S
Award:
2021 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Branded Content
Annual ID:
OS_HW21_002S
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_027B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Annual ID:
OS_HW21_011B
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Public Relations
Annual ID:
OS_HW21_068M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Annual ID:
OS_HW21_074M
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Annual ID:
OS_HW20_009G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Annual ID:
OS_HW20_023G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Annual ID:
OS_HW20_008G
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Annual ID:
OS_HW20_089M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_067M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Annual ID:
OS_HW20_077M
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Reckitt Benckiser / New York
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Annual ID:
OS_HW19078M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Annual ID:
OS_HW19033M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Publicis / Singapore + Offroad Films / Mumbai
Client:
P&G Vicks India
Title:
One In A Million
Category:
Branded Content
Annual ID:
OS_HW19034M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Film / Health & Wellness
Annual ID:
OS_HW19048M
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Annual ID:
OS_HW18042M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18070M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18072M